“Because we also believe that brands are multidimensional, just as human beings are, right? So, we are multidimensional: we are seen in a certain way by our close friends, we are seen in another way by our family, close family, we are seen in a third way by our colleagues and associates, right? So, we […]
audio branding
Audible Equity: An Interview with Audio Branding Expert, Shez Mehra – Part 2
“Brands and companies are going to have to be much more thoughtful about how they’re approaching audio and how are they making people’s lives easier, how are they putting them at ease, how are they, you know, easing apprehensions and anxieties, how are you lightening the cognitive load, if you will. And so much of […]
Audible Equity: An Interview with Audio Branding Expert, Shez Mehra – Part 1
“If you’re not thinking about sound and audio strategically and intentionally as it applies to every part of the mix in marketing, every touchpoint, every channel, every platform, then you’re likely going to be doing yourself a disservice.” — Shez Mehra This week’s guest is an award-winning creative entrepreneur, founder, advisor, and producer who specializes […]
An Audio Retrospective – Celebrating 100 Episodes
Sound is a subject I’m very passionate about, and it’s more important than we think. When I started this podcast I wanted as many people as possible to know that their audio shouldn’t be an afterthought. But as I spoke with people about this topic, I learned that I had a lot to learn about […]
The Sound of Marketing: An Interview with Jeanna Isham – Part 2
“This is about an enhancement. This is about a more immersive experience, not even an immersive audio experience, but an immersive experience because even if we tried and we just wanted to experience one sense, we can’t.” Jeanna Isham This week’s episode is the second half of my interview with composer, podcaster, and sonic branding […]
The Sound of Marketing: An Interview with Jeanna Isham – Part 1
“I really like creating but it is a lot of work and one thing that I have noticed is that companies and even industries do not fully understand the potential of sonic branding.” Jeanna Isham This episode’s guest has over twenty years of audio experience, ranging from film composition and production music through the world […]