Jodi Krangle

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Augmented Reality

Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur – Part 2

March 27, 2024 by Jodi Krangle

Valentin Fleur and Jodi Krangle on The Audio Branding Podcast

Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur – Part 2 “I think sound has this ability. We talked about meaning, we talked about engagement, we talked about flexibility, versatility… but I feel like people are used to visual communication. They understand that there’s logo, animation and everything is like the sign, […]

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Filed Under: Audio Branding Tagged With: advertising, AI, Augmented Reality, Brand Attention, Brand Expression, brand identity, Brand Loyalty, Brand Performance, Branding Strategy, Client Feedback, Competitive Analysis, content creation, Creative Process, Distinctiveness, emotional connection, GPT, Listening Committee, Logos, Manipulative, Market Testing, Mood Boards, sonic branding, Sonic DNA, sonic identity, sound, Virtual Reality, Visuals

Digitize Your Reality: A Conversation with Randy Sosin – Part 2

June 7, 2023 by Jodi Krangle

Digitize Your Reality: A Conversation with Randy Sosin – Part 2 “The interesting thing about Napster was, you know, they built this really cool community and everyone had to upload their music to a server. So they controlled the servers. And because the music business doesn’t understand it and because it wasn’t their thing, they […]

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Filed Under: Music, Research & Technology Tagged With: audio branding, Augmented Reality, Blockchain, digital audio, machine learning, Metaverse, Music Industry, MySpace, Napster, social media, Virtual Reality, Web 3.0

Digitize Your Reality: A Conversation with Randy Sosin – Part 1

May 31, 2023 by Jodi Krangle

Digitize your Reality - Randy Sosin Part 1

Digitize Your Reality: A Conversation with Randy Sosin – Part 1 “One of the biggest problems that we have in the world today is that we’ve devalued music to, it’s basically free. And, you know, I keep seeing these articles like, well, ‘what if Spotify charged you $14.99 a month?’ That isn’t going to fix […]

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Filed Under: Music, Research & Technology Tagged With: audio branding, Augmented Reality, Blockchain, digital audio, machine learning, Metaverse, Music Industry, MySpace, Napster, social media, Virtual Reality, Web 3.0

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