Jodi Krangle

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Insights

Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick – Part 2

September 10, 2025 by Jeff Moore

Why Sound Matters in Modern Advertising with Ted Theo Rosnick and Jodi Krangle on the Audio Branding Podcast

Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick – Part 2 “If it’s stock music, unless you’re paying, like, some libraries have exclusivity, but most of them don’t. So that’s what I always say to clients, like stock music. You might hear that Joe’s ice cream shop also has the same […]

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Filed Under: Advertising, Audio Branding, Marketing Tagged With: advertising, AI, audio branding, authenticity, brand identity, business, Canada, Collaboration, connection, creativity, Dialogue, Digital Revolution, Industry, Insights, iTunes, McDonald's, Mnemonic, music production, Napster, Non-Union, podcasting, podcasts, Quality, radio, Rogers, sound, spotify, Stock Music, Traditional Media, TV, Union, US, voice actor

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