Building Brand Loyalty with Sound: The Power of Consistency and AI in Sonic Branding with Dr. Thomas Dickson “[What] a lot of sonic branding agencies aren’t aware of is that sonic branding can also be used as a tool to address a concern that the client might have. So, for example, a new competitor has […]
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Why Music Matters in Marketing: A Conversation with Dr. Thomas Dickson – Part 1
Why Music Matters in Marketing: A Conversation with Dr. Thomas Dickson – Part 1 “If you imagine a company has a ten million dollar marketing budget, right? And then you imagine they have a sonic logo on every single TikTok ad, Facebook ad, YouTube ad, all these new media where the majority of the […]
How Sound Affects Modern Media: A Conversation with Sherene Strausberg – Part 2
How Sound Affects Modern Media: A Conversation with Sherene Strausberg – Part 2 “It’s just the way music is consumed. My kids went to summer camp, and they wanted to, like, bring music with them. But they’re not allowed to have electronic devices, like, they can’t bring a phone. And my son was, like, […]
Interview with Multimedia Storyteller, Brandee Sanders – Part 1
Brandee Sanders is an award-winning digital leader, tech strategist, multimedia storyteller, and data translator. She develops and accelerates her clients’ vision by working at the intersection of data, commerce, content, and creative. She’s worked with a dynamic variety of companies, including Silicon Valley startups, Emmy Award Winning studios, and more. She’s been featured in The […]