Engaging Listeners with Creative Audio Strategies “I really believe in developing the power of an audio brand as the Nike swoosh, as the Amazon arrow smile. Your audio brand should be as recognizable to your personal brand, to your business brand, however you’re leveraging your audio platform. It should be as good a quality, and […]
radio
Interview With Marketing Upheaval Expert, Rudy Fernandez – Part 2
Here’s the second part of my interview with marketing upheaval expert Rudy Fernandez. We talked about how he directs voice talent while in a session and the most important thing to consider when doing so. We also spoke about things like: How Rudy self-admittedly tends to overdirect and how he navigates that with the voice […]