“One of the wonderful things about music is that it’s by and large pretty universal, you know, when almost any culture will perceive a minor chord as something that feels sad. Even my 4-year-old son can identify that as ‘oh that’s sad.’ But there are more subtleties too, you know, and that may affect instrument […]
Musical Alchemy: An Interview with Eric Singer – Part 1
“There are generally two things that I want to focus on when presenting the creative to a client. First, and I think the most important, is the why: what is the justification for why we have done this or why we’ve included this instrument, why we’re including this long breakdown section, why this tempo, whatever […]
A Sound Connection: An Interview with Dan Friedman – Part 2
“It bothers me so much to see companies out there that are taking advantage of people or, you know, preying on their hopes and dreams. I mean, I have never, ever told anybody that this was easy, as being a voice actor, and I never told them that it was fast. I’ve always said that […]
A Sound Connection: An Interview with Dan Friedman – Part 1
“But we do have to remember that when we are communicating, when words are coming out of our mouths and reaching somebody’s ears, that’s a connection, that’s a strong connection, and if we are not really believing in the things that we are saying, or feeling the things that we are saying, or able to […]
Musical Branding: An Interview with Sam Parvin – Part 2
“Tap into who your consumer is, really know. And I don’t mean like ‘males 25-34 years old who live in cities.’ No, it’s like ‘what’s important to this person, where do they spend their time,’ you know, those kinds of things, really thinking about who that person is and then what your company’s role, what […]
Musical Branding: An Interview with Sam Parvin – Part 1
“The way that advertising agencies, for example, are structured now is still based on the Mad Men era where only billboards and print existed. So we have an art director and a copywriter on every project, but we don’t have a sound person, we don’t have a sound director. And so much of the way […]