Here’s the second part of my fascinating interview with Steve Keller. In it, we dove into how brands can harness the power of archetypes as well as what Steve calls the three pillars of return on sonic investment. We also discussed: Music’s impact on our perception of meaning How music soundscapes and noise affect the […]
Interview with Audio Alchemist, Steve Keller – Part 1
For Steve Keller, audio branding seamlessly blends together the three overarching passions in his life: music, psychology, and marketing. Steve had a passion for music from a young age but never considered it as a career. He became fascinated with and obtained his college degree in psychology. During what some may consider a “gap year” […]
Interview With Storyteller, Dave Bricker – Part 2
Here’s the second part of my interview with storyteller Dave Bricker. We talked about the four elements of a story, the difference between anecdotes and stories, and how to add value to people’s lives through storytelling. In our conversation, we also covered: Whether people are hardwired to want to hear depressing stories or happy stories […]
Interview With Storyteller, Dave Bricker – Part 1
Dave Bricker discovered his love for “StorySailing” while spending 15 years living aboard sailboats. In 1983, after his first year of college, David got a job working with the Christo Surrounded Islands project. During that time, he realized something was missing in his life. After finishing college, he headed off to the Bahamas to begin […]
Interview with Brainwave Entrainment Expert, Morry Zelcovitch – Part 2
In the second part of my interview with Morry Zelcovitch, we got a bit more philosophical. His work and research has led him to some very insightful observations about how he now deals with things in a healthier (brain chemistry-wise) manner – and how he might be able to help others do the same. So […]
Interview with Brainwave Entrainment Expert, Morry Zelcovitch – Part 1
Morry Zelcovitch has had a lot of challenges in his life including depression and addiction. In his search for something to help him with his difficulties, he came across something called “binauaral beats” and that led him into the brainwave entrainment field (a term he coined himself). Essentially, he’s programming his brain to operate in […]