Jodi Krangle

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sonic identity

Musical Alchemy: An Interview with Eric Singer – Part 1

May 25, 2022 by Jodi Krangle

“There are generally two things that I want to focus on when presenting the creative to a client. First, and I think the most important, is the why: what is the justification for why we have done this or why we’ve included this instrument, why we’re including this long breakdown section, why this tempo, whatever […]

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Filed Under: Audio Branding Tagged With: Audio Alchemy, audio branding, audio production, Coupe Studios, Eric Singer, music composition, podcasting, sonic branding, sonic identity, sound design

Interview with Audio Alchemist, Steve Keller – Part 2

April 1, 2020 by Jodi Krangle

Jodi Krangle Voice Actor Audio-Alchemist-Steve-Keller-part-2

Here’s the second part of my fascinating interview with Steve Keller. In it, we dove into how brands can harness the power of archetypes as well as what Steve calls the three pillars of return on sonic investment. We also discussed: Music’s impact on our perception of meaning How music soundscapes and noise affect the […]

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Filed Under: Audio Branding, Marketing, Research, Research & Technology Tagged With: advertising, archetypes, audio branding, brand recognition, Carl Jung, healthcare, marketing, music, psychophysics, sonic branding, sonic identity

Interview with Audio Alchemist, Steve Keller – Part 1

March 25, 2020 by Jodi Krangle

Jodi Krangle Voice Actor Audio-Alchemist-Steve-Keller-part-1

For Steve Keller, audio branding seamlessly blends together the three overarching passions in his life: music, psychology, and marketing. Steve had a passion for music from a young age but never considered it as a career. He became fascinated with and obtained his college degree in psychology. During what some may consider a “gap year” […]

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Filed Under: Audio Branding, Marketing, Research, Research & Technology Tagged With: advertising, audio branding, brand ecosystem, brand recognition, marketing, music, psychology, sonic branding, sonic identity

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