“People don’t forget that stuff. They remember people that blow their minds. They won’t necessarily remember the music, people won’t remember the thing that you did, but they’ll remember the way that you made them feel, whether that’s by your actions or by the actual emotion that you’ve imparted to them via your music, or […]
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Making Music Fun: An Interview with Nick Morrison – Part 1
“One of my Berklee professors, one of my favorite things that has stayed with me from my time there, said ‘you know, Nick, a bad day playing music is still better than a good day doing just about anything else.’” — Nick Morrison This episode’s guest is an Amazon #1 bestselling author and a professional […]
In The Clubhouse: The Power of Audio Branding – Part 2
“Doing audio branding very often has similarities to coaching. It’s always a change management process and it’s also iterative, so it’s almost repeating the same procedures a couple of times until you get closer and closer to something that everybody agrees is ‘okay, that’s the goal.’ And by the way, goals are the most important […]
In The Clubhouse: The Power of Audio Branding – Part 1
“So it’s really no surprise that, you know, it’s back in the driver’s seat now, when everyone is really fighting and yearning for how to capture attention, even a little bit of attention, from an exhausted and overwhelmed and overstimulated population base globally. So I think it applies itself to media, to what you’re eating, […]
Interview with Brand & Marketing Motivator, Corey Dissin – Part 2
In the second part of my interview with Corey Dissin, we discussed the three elements to every spot and how to build a successful audio brand for audio talent. Corey and I also talked about: How a voice talent is not a voice talent (yes, that caught me off guard, too!) The difference between the […]
Take A Photo or Live In The Moment?
Our world is a very visual one. Especially now. Facebook gives priority to video created on their own platform (Facebook Live) and LInkedIn is getting into that more and more. Instagram is all ABOUT pictures – and one does say a thousand words. Twitter is bite-sized, yes – but still very visual. A post that […]