“One of my Berklee professors, one of my favorite things that has stayed with me from my time there, said ‘you know, Nick, a bad day playing music is still better than a good day doing just about anything else.’” — Nick Morrison This episode’s guest is an Amazon #1 bestselling author and a professional […]
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In The Clubhouse: The Power of Audio Branding – Part 2
“Doing audio branding very often has similarities to coaching. It’s always a change management process and it’s also iterative, so it’s almost repeating the same procedures a couple of times until you get closer and closer to something that everybody agrees is ‘okay, that’s the goal.’ And by the way, goals are the most important […]
In The Clubhouse: The Power of Audio Branding – Part 1
“So it’s really no surprise that, you know, it’s back in the driver’s seat now, when everyone is really fighting and yearning for how to capture attention, even a little bit of attention, from an exhausted and overwhelmed and overstimulated population base globally. So I think it applies itself to media, to what you’re eating, […]
Interview with Brand & Marketing Motivator, Corey Dissin – Part 2
In the second part of my interview with Corey Dissin, we discussed the three elements to every spot and how to build a successful audio brand for audio talent. Corey and I also talked about: How a voice talent is not a voice talent (yes, that caught me off guard, too!) The difference between the […]
Take A Photo or Live In The Moment?
Our world is a very visual one. Especially now. Facebook gives priority to video created on their own platform (Facebook Live) and LInkedIn is getting into that more and more. Instagram is all ABOUT pictures – and one does say a thousand words. Twitter is bite-sized, yes – but still very visual. A post that […]
Finding Your Niche (or not) With Andrew and Pete
These guys are so much fun that it probably wouldn’t matter what they were talking about. I’d still love watching their informative videos. (Full disclosure, I’ve been an Atomic member in the past.) As it happens though, they tend to pick really timely and interesting business-related topics – mostly having to do with creating content, […]