Archives for February 2020

Interview with Brainwave Entrainment Expert, Morry Zelcovitch – Part 1

February 26, 2020 by Jodi Krangle

Morry Zelcovitch has had a lot of challenges in his life including depression and addiction. In his search for something to help him with his difficulties, he came across something called “binauaral beats” and that led him into the brainwave entrainment field (a term he coined himself). Essentially, he’s programming his brain to operate in a healthier way, through the use of sound. Exploring this continues to be his life’s work. But like any self-improvement option, it works (or doesn’t work) for each person differently. We talk a lot about this in our interview.

I found it truly fascinating to discuss how sound – or vibration interpreted by our eardrums – may be able to heal us from the inside out.

In this first part of our interview, we discussed:

His background in “brainwave entrainment” (how he trained himself)
His search to find a way to live
How he started researching the science of brain chemistry
He came across something that might work for him – something that would modify his neural chemistry
How music can heal through its “steady pulse” and pattern
Using a stimulus – sound and light – to influence his brainwaves so that he could feel better without drugs
Unfortunately, binauaral beats didn’t work for him
How he needed to create his own methodology
His opinion about some flawed science – the reason he wasn’t really helped by binauaral beats
How binauaral beats are supposed to work
The differences (and names) of various brainwave states
How our brains are designed to work
Why brainwave entrainment is so important

You can find out more about Morry’s approach to “brainwave entrainment” at www.themorrymethod.com .

His more professionally oriented website is at www.activemindsglobal.com .

And his newest product is at www.quantummindmethod.com .

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Interview With Creative Director, Monte Bowden – Part 2

February 19, 2020 by Jodi Krangle

Here’s the second part of my interview with Creative Director, Monte Bowden We talked about his philosophies on directing voice talent and trusting his editors, discovering a brand “voice”, consistency in branding, and his thoughts on creating a deeper connection with those who his clients hope to serve.

We also spoke about things like:

How he gives direction to the voice talent he works with, helping them find the “why”
Consistency in branding – both in the tone of that brand and in the voice talent used
How other ads have used INconsistency to create interest and engagement
Authenticity and how it plays a part in advertising and fundraising
How movie trailers seem to be getting more compelling
His love of work that’s “cinematic”
What he’s working on right now
How a client of his is helping people to understand transparency in healthcare and leading in that field
Working with a children’s hospital and telling their caring stories
How social media might play a role in hiring voice talent – and whether or not it should
Monte actually interviews ME for a little bit. 😉 (He asks some excellent questions!)

You can find more information on Monte and Amperage on their website at https://www.amperagemarketing.com and on Facebook at https://facebook.com/AmperageMarketing.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Interview With Creative Director, Monte Bowden – Part 1

February 12, 2020 by Jodi Krangle

Monte Bowden knows a thing or two about advertising and marketing. He studied Communications in college and then worked in a TV News station for years, rising in the ranks from intern to news director. He also served as an adjunct professor in communications at his alma-mater. Monte joined AMPERAGE as a communications strategist, leading PR efforts for agency clients. And with his well-rounded background in storytelling, video production and management, Monte has worked in a variety of roles there. He currently serves as a Creative Director – and is someone I’ve had the absolute pleasure of working with for many years now.

In the first part of our conversation, we spoke about a lot of different things, such as:

How he developed his love of sound, starting with radio – and how it influenced the college he chose
How radio led to working at a TV news station, learning a lot about video, writing, producing and managing
How he started working with Amperage (hint: it had to do with a chance meeting in a grocery store!)
The differences and similarities between working in TV News and working at an Ad Agency
The use of wireless mics in the newsroom – and how that transformed the storytelling
How storytelling factors in to his work now
Emotional decision making
How sound might best be used in fundraising and in advertising to draw someone in
How everything works together – sound effects, good scripts and SILENCE
Where music fits in (and how it should be thought of early in the process rather than later!)
A case study about how he and his team came up with an ad for a hospital
How technology would change the development of a commercial like this
The story behind the NBC three note “audio branded” tone
How sound can be described in writing – and how much more effective that can make it
Designing sound for advertising

You can find more information on Monte and Amperage on their website at https://www.amperagemarketing.com and on Facebook at https://facebook.com/AmperageMarketing.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Interview With Hip Hop Culture Coach, Josuel Rogers – Part 2

February 5, 2020 by Jodi Krangle

This is the second part of my discussion with Josuël Rogers, a coach who uses music – specifically Hip Hop – to help his students and clients develop self-awareness and confidence. We talked about how music influences our moods (making a playlist for yourself can really help!), how personal sound can be and the power of words (among other things). You can find him at Hip Hop Culture Coaching (https://www.hiphopculturecoaching.com), if you’d like to learn more about the services he offers and the information he has to share.

In the second part of our conversation, we talked about:

Foley in film and the making of weather sounds
How your mind associates a type of sound with the weather
How the “filter” of a microphone changes sound
Hearing your own voice from a third-person’s perspective
Randomness and how that influences what we hear
How the same song can represent different moods for different people
How personal sound is
How we fixate on sounds we’re more familiar with (a drummer focuses on the drums in music, for instance)
The best kept secret about making playlists to help us experience the world in the way we want to
Repetition is key – words matter (“impossible” puts a block on things immediately, etc.)
Everything around you is a word
How a hockey coach learned to better coach his team through Neuro Linguistic Programming
Your brain not registering negatives
What he’s working on right now – coaching
More information about his podcast
Where his podcast can be found: podcast.hiphopculturecoaching.com – and on Apple, Spotify, etc.

You can find more information on Josuël by locating him on LinkedIn at https://www.linkedin.com/in/josuelrogers/, on Instagram and Facebook as JosuelRogers & HipHopCultureCoaching, and you can find out about his own podcast by looking up The HipHop Minded Professional on any podcasting app you have available.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Jodi Krangle

Interview with Brainwave Entrainment Expert, Morry Zelcovitch – Part 1

Interview With Creative Director, Monte Bowden – Part 2

Interview With Creative Director, Monte Bowden – Part 1

Interview With Hip Hop Culture Coach, Josuel Rogers – Part 2

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