Imagine you’re a child and you’re riding in the back seat of a car at night. You watch the trees passing by you through the window, and then you close your eyes so you can feel the vibrations through the seat. All the while the engine softly rumbles all around you, surrounding you like a […]
Interview with Hamish Macdonald, Managing Director, Squeak E. Clean Studios – Part 2
This is the second part of my interview with Hamish Macdonald. In our first part, we discussed how he has embraced the audio branding world and what that’s meant for his company, Squeak E Clean Studios. Now, we’re discussing the importance of sound and how it plays out for different companies. Audio branding has become […]
Interview with Hamish Macdonald, Managing Director, Squeak E. Clean Studios – Part 1
In this interview, I talk with the managing director of Squeak E. Clean Studios – Hamish Macdonald. Hamish has done a wide variety of projects in advertising, production and post-production, and manages post and production companies throughout America, Australia, England and Asia. I’m super impressed with the work his company does and having international offices […]
Why is audio branding so important – especially now?
What makes audio branding such an important component of your company identity – especially these days? This video takes a much longer interview with Audio Alchemist, Steve Keller (Sonic Strategy Director for Studio Resonate at SXM Media) and abbreviates it into its most basic parts. This discussion with Steve was fairly early on in the […]
Listening On The Go
How are you listening to this podcast right now? Maybe you’re sitting at your computer or hearing it on a smart speaker, which probably means that you’re listening with one app while keeping busy with a few other things. You might also be using a tablet or an MP3 player, which lets you stay on […]
Interview with Tal Florentin, Founder & CEO of Summurai – Part 2
This is the 2nd part of my interview with Tal Florentin. In the first part of our interview, we discussed the background of Summurai and where businesses are starting to use more audio. In this second part, we switch our conversation to talk about other places where audio is being used so content can be […]