Unveiling the Language of Sound: A Conversation with Andrea Cera – Part 1 “I don’t know if in Canada or in the States the sounds are different, but here, Toyota, for instance, is very abstract, high-pitched, it’s a bike or like ‘peeeeee,’ like this, for instance. The Renault is more reassuring, more warm, it’s welcoming, […]
The New Era of Sonic Branding: A Conversation with Jack Bradley – Part 2
The New Era of Sonic Branding: A Conversation with Jack Bradley – Part 2 “My now retired business partner, who was the head composer for this company for years and years and years, he put that perfectly, and he said, I remember he talked to a young composer. He said, ‘Look, at the end of […]
The Evolution of Audio Branding: A Conversation with Jack Bradley – Part 1
The Evolution of Audio Branding: A Conversation with Jack Bradley – Part 1 “I would just play these crazy ‘80s drum beats and then I’d play on top of it and it was like the coolest thing ever. So it always became this really important thing to me too, and I couldn’t describe it in […]
Unveiling the Future of Sonic Branding: A Conversation with John SanFilippo – Part 2
Unveiling the Future of Sonic Branding: A Conversation with John SanFilippo – Part 2 “But if it’s a narrator, which it is, like, 90% of the time, why would you need to know their gender as long as they’re getting the message across? You wouldn’t be wondering what color shirt they’re wearing, why do you […]
Exploring The Power of Sonic Branding: A Conversation with John Sanfilippo – Part 1
Exploring The Power of Sonic Branding: A Conversation with John Sanfilippo – Part 1 “Loyalist College, they have their own marketing people, they had just done a visual rebrand, so it was the perfect time for a sonic – not even a rebrand, they never had any kind of sonic strategy. So that was very […]
Celebrating Your True Self: Insights on Creativity and Value: A Conversation with Danielle Soccio – Part 2
Celebrating Your True Self – Insights on Creativity and Value: A Conversation with Danielle Soccio – Part 2 “One of my clients said, you know, he literally stopped doing gigs for free or for a low pay because he was able to just stand in his body and realize that some part of his inner […]