Jodi Krangle

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Jodi Krangle

From Cinema to Video Games: A Conversation with Chris Hegstrom – Part 1

January 24, 2024 by Jodi Krangle

From Cinema to Video Games with Chris Hegstrom

From Cinema to Video Games: A Conversation with Chris Hegstrom – Part 1 “I didn’t realize it at the time, but that was my first introduction into user experience, right? Like a UX or user experience. It’s exactly that. It’s like I could put a microphone out in a storm and then all I get […]

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Filed Under: Audio Production, Filmmaking & Sound Design Tagged With: Accomplishment, Audio Cues, Brand Opportunities, Challenge, emotion, Friction, Interaction Flow, Mobile Notifications, Nuance, Reference Guide, Sony Walkman, sound design, Subtlety, Suspense, technology, Tension, user experience, User Head, Video Games

Shaping the Future of Content Creation: A Conversation with Rob Puzzitiello – Part 2

January 17, 2024 by Jodi Krangle

Shaping the Future of Content Creation: A Conversation with Rob Puzzitiello Part 2

Shaping the Future of Content Creation: A Conversation with Rob Puzzitiello – Part 2 “We had an up and coming musician here last week who, he’s being followed around by a Netflix documentary team, but, like, he knows that, like, every day he has to post something, you know, and he was talking about starting […]

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Filed Under: Audio Production, Podcasting Tagged With: audio quality, Authentic, Balance, content creation, Enrich Process, Evoke Emotions, Instagram, Mackie, Mackie Gear, Media Empire, Music Industry, Post-Pandemic, Removing Expectations, Social Media Platforms, TikTok, Twitch

Exploring the Mackie DLZ Creator: A Conversation with Rob Puzzitiello – Part 1

January 10, 2024 by Jodi Krangle

Exploring the Mackie DLZ Creator: A Conversation with Rob Puzzitiello Part 1

Exploring the Mackie DLZ Creator: A Conversation with Rob Puzzitiello – Part 1 “What we did with this product was, we’re trying to give people the benefit of using a mixer without necessarily having to be like the audio professional who went to school. Like, I hear all the time, anytime I meet someone they’re […]

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Filed Under: Audio Production, Podcasting Tagged With: Audio Industry, Digital Mixer, Input Detection, iPod Video, Mackie DLZ Creator, Mix Agent Technology, Networking, Platform, podcasting, Popularity of Podcasts, Professional Sound, Setting Up Podcasts, Setup Assistant, Streaming, Student-Run Radio Station

Understanding Consumer Influence: Audio Branding for the Holidays – Part 2

January 3, 2024 by Jodi Krangle

Understanding Consumer Influence - Audio Branding for the Holidays - part 2

Understanding Consumer Influence: Audio Branding for the Holidays – Part 2 “Yeah, there’s a real opportunity here. I mean there’s a trend here in the conversation that we talk about the nostalgia and these spots that keep coming back. There’s equity in that. There’s, I mean, the giant equity. Even in a seasonal piece of […]

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Filed Under: Audio Branding Tagged With: advertising, AI, audio branding, authenticity, Brand Persona, branding, Compositions, Consistency, Consumer Behavior, Contemporary, COVID-19, Cultural Adaptation, emotional connection, Festive Season, French Music, Global, Holiday Season, Mission, music, Nostalgia, pandemic, sales, sonic branding, Target Audience, TikTok, Wine

Unleashing the Power of Sound: Audio Branding for the Holidays – Part 1

December 27, 2023 by Jodi Krangle

Unleashing the Power of Sound - Audio Branding for the Holidays Part 1

Unleashing the Power of Sound: Audio Branding for the Holidays – Part 1 “I was just thinking that humans generally like things that are new, but not that new, and you probably have the familiar tune. And then if you hear something clever, I think the biggest danger is cheesiness. But if you have something […]

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Filed Under: Audio Branding Tagged With: advertising, Advertising Effectiveness, Advertising Strategy, Audience Impact, audio branding, Audio Experts, Branding Flexibility, Branding Goals, Branding Identity, Branding Preparation, Branding Strategies, Branding Trends, business, Christmas Music, Creative Ideas, Customer Behavior, Customer Engagement, customer experience, Diverse Music, E-cards, Effective Ads, emotional connection, emotional impact, Emotional Marketing, Emotional Responses, Familiar Songs, Festive Season, Holiday Ads, Holiday Atmosphere, Holiday Branding, Holiday Commercials, Holiday Marketing, Holiday Season, Holiday Shopping, Holiday Shopping Experience, Inclusive Atmosphere, Inclusivity, Memorable Ads, Music Diversity, Music Types, Nonstop Christmas Music, Retail Industry, Retailers, sonic identity, Sound and Music, Store Zoning, Traditional Holiday Songs

Mastering the Podcast Universe: A Conversation with Alex Sanfilippo – Part 2

December 20, 2023 by Jodi Krangle

Alex Sanfilippo - mastering the podcast universe on Audio Branding Podcast

Mastering the Podcast Universe: A Conversation with Alex Sanfilippo – Part 2 “I do believe in independent voices getting heard and elevated throughout the world, and I don’t feel that there’s a lot of mediums anymore where we have that opportunity. But podcasting, to me, is the ultimate solution right now for getting a voice […]

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Filed Under: Podcasting Tagged With: Advertising Strategies, Audience Engagement, authenticity, Consistency, Conversation, Episode Duration, Episode Release, Gatekeeper, Marketing Vehicle, Personality, Podcast Host, podcasting, Soundproofing, Sponsorships

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