Unleashing the Power of Sound: Audio Branding for the Holidays – Part 1 “I was just thinking that humans generally like things that are new, but not that new, and you probably have the familiar tune. And then if you hear something clever, I think the biggest danger is cheesiness. But if you have something […]
Mastering the Podcast Universe: A Conversation with Alex Sanfilippo – Part 2
Mastering the Podcast Universe: A Conversation with Alex Sanfilippo – Part 2 “I do believe in independent voices getting heard and elevated throughout the world, and I don’t feel that there’s a lot of mediums anymore where we have that opportunity. But podcasting, to me, is the ultimate solution right now for getting a voice […]
The Art and Science of Podcasting: A Conversation with Alex Sanfilippo – Part 1
The Art and Science of Podcasting: A Conversation with Alex Sanfilippo – Part 1 “Usually my podcast, I’d say, I probably say eight months of the year, it has no advertisement at all. But that way, when I do place it in, it’s on every single episode, and it’s there just for a short time […]
Exploring the Unheard: A Conversation with Andrea Cera – Part 2
Exploring the Unheard: A Conversation with Andrea Cera – Part 2 “Also, because nobody listened to these sounds, even the nurse that should be paying attention. They really, they got used to this kind of droning sensation.” “You have to tune it out.” “Yes, yes, and imagine the mental load to do that, to tune […]
Unveiling the Language of Sound: A Conversation with Andrea Cera – Part 1
Unveiling the Language of Sound: A Conversation with Andrea Cera – Part 1 “I don’t know if in Canada or in the States the sounds are different, but here, Toyota, for instance, is very abstract, high-pitched, it’s a bike or like ‘peeeeee,’ like this, for instance. The Renault is more reassuring, more warm, it’s welcoming, […]
The New Era of Sonic Branding: A Conversation with Jack Bradley – Part 2
The New Era of Sonic Branding: A Conversation with Jack Bradley – Part 2 “My now retired business partner, who was the head composer for this company for years and years and years, he put that perfectly, and he said, I remember he talked to a young composer. He said, ‘Look, at the end of […]