Let’s Explore the Power of Sound: A Conversation with Laurence Minsky – Part 1 “I was just looking at a LinkedIn post. And they’re talking about branding and strategy, and everything in there was visual. There was nothing about sound, nothing about texture, nothing about taste. And it all goes together in the brand and […]
marketing
Leveraging Podcasts for Business Growth Strategies: A Conversation with Molly Ruland – Part 2
Leveraging Podcasts for Business Growth Strategies: A Conversation with Molly Ruland – Part 2 “I feel like people are just becoming more and more repelled by that and so I think the days of companies being more personal and accessible, and ‘I want to hear what you sound like, I want to know who you […]
Strategies for Effective Listening: A Conversation with Molly Ruland – Part 1
Strategies for Effective Listening: A Conversation with Molly Ruland – Part 1 “It just feels better to listen to somebody who sounds good. It just does, you know? And there’s all kinds of articles you can read about the psychology: you sound smarter when you sound better, you sound more trustworthy when you sound better. […]
In the Clubhouse: The Power of Digital Audio For Customer Engagement – Part 2
The Power of Digital Audio For Customer Engagement – Part 2 “If you were thinking more towards the sonic branding aspect of finding a specific sound or a musical tone that represents the company, the way that I like to approach it is, what don’t you sound like? Because sometimes that’s too obtuse of an […]
In the Clubhouse: The Power of Digital Audio For Customer Engagement – Part 1
The Power of Digital Audio For Customer Engagement – Part 1 “I mean there’s a foundation that needs to be put into place. You don’t just say I want this, I want that, you know send me this, send me that. And then you have the people that are very sophisticated and they want like […]
In the Clubhouse: Easy Options for Marketing with Digital Audio – Part 2
“Audio has this very interesting quality of embedding itself in your head. We all know about those earworms: ‘oh gosh I can’t stop singing this song.’ Imagine you have a nice jingle, it’s a way for the brand to get into the heads of folks, I’m not saying that’s a good thing necessarily, but that’s […]