“Tap into who your consumer is, really know. And I don’t mean like ‘males 25-34 years old who live in cities.’ No, it’s like ‘what’s important to this person, where do they spend their time,’ you know, those kinds of things, really thinking about who that person is and then what your company’s role, what […]
marketing
Musical Branding: An Interview with Sam Parvin – Part 1
“The way that advertising agencies, for example, are structured now is still based on the Mad Men era where only billboards and print existed. So we have an art director and a copywriter on every project, but we don’t have a sound person, we don’t have a sound director. And so much of the way […]
Exposing Marketing Misconceptions: An interview with Austin Franke – Part 2
*Please be advised – there is some strong language at the end of this episode.* “Since our brains are wired for community almost above everything else, social media can be a replacement for in-person community. And social media, if communities are built and authentic value is being brought to the table and all of that, […]
Exposing Marketing Misconceptions: An interview with Austin Franke – Part 1
“We are loyal and loyalty is very common in business, but it’s what he calls ‘polygamously loyal.’ And essentially what that means is exactly what it sounds like: we’re loyal to a handful of brands.” Austin Franke This week’s guest is the founder and behavioral strategist at Woo Punch, a brand communications consultancy. As a […]
Podcasting By Numbers: An Interview with Jeff Vidler – Part 2
“Voice does communicate so much more meaning than what you can read. No matter how well written it is, it’s still the voice that really carries the meaning of the feeling of that, and you know as a voice actor how important that is and how much more it communicates.” Jeff Vidler This week’s the […]
Podcasting By Numbers: An Interview with Jeff Vidler – Part 1
“It’s a gift to listeners. If you make your podcast a gift to listeners, they’ll appreciate the fact that you gave them that gift and they’ll remember you for that and they’ll think better of you for that as a brand.” Jeff Vidler This week’s guest has remained at the forefront of changing audio landscape. […]