The holidays are just around the corner, and we all know what that means: Christmas songs on the radio and holiday jingles in just about every store. But there’s one kind of traditional jingle we aren’t as likely to hear these days: the commercial jingle. If you used to wish you were an Oscar Mayer […]
sonic branding
Interview with Multimedia Storyteller, Brandee Sanders – Part 1
Brandee Sanders is an award-winning digital leader, tech strategist, multimedia storyteller, and data translator. She develops and accelerates her clients’ vision by working at the intersection of data, commerce, content, and creative. She’s worked with a dynamic variety of companies, including Silicon Valley startups, Emmy Award Winning studios, and more. She’s been featured in The […]
How Can Audio Branding Help Your Podcast or Company? (Why Should You Care?)
How Can Audio Branding Help Your Podcast or Company? According to Harvard Business Review [4], Audio Branding is “the strategic use of sound … in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales.” So ultimately, think of it as a brand or podcast’s emotional short hand – […]
Interview with Audio Alchemist, Steve Keller – Part 2
Here’s the second part of my fascinating interview with Steve Keller. In it, we dove into how brands can harness the power of archetypes as well as what Steve calls the three pillars of return on sonic investment. We also discussed: Music’s impact on our perception of meaning How music soundscapes and noise affect the […]
Interview with Audio Alchemist, Steve Keller – Part 1
For Steve Keller, audio branding seamlessly blends together the three overarching passions in his life: music, psychology, and marketing. Steve had a passion for music from a young age but never considered it as a career. He became fascinated with and obtained his college degree in psychology. During what some may consider a “gap year” […]
Interview With Creative Director, Monte Bowden – Part 2
Here’s the second part of my interview with Creative Director, Monte Bowden We talked about his philosophies on directing voice talent and trusting his editors, discovering a brand “voice”, consistency in branding, and his thoughts on creating a deeper connection with those who his clients hope to serve. We also spoke about things like: How […]