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Jeff Moore

How Sound Shapes Brand Identity: A Conversation with Michael Dargie – Part 1

February 11, 2026 by Jeff Moore

Sound is the secret character in movies - with Michael Dargie

“I don’t know if you can see it, [but] that’s an octopus. Yeah, on my upper arm. If you’re not watching this, the audio version is, there’s sunlight coming through and it’s dappling across this octopus. I’m a scuba diver. I really did believe, when I was young, that I was going to be a […]

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Filed Under: Audio Branding, Podcasting, Voice Casting Tagged With: audio branding, brand identity, Creative Storytelling, emotional impact of sound, Marketing Strategies, neuroscience of sound, podcast audio techniques, sonic branding, sound design, storytelling through sound

Unlocking the Power of Sound: A Conversation with Jeremy Toeman – Part 2

February 4, 2026 by Jeff Moore

The real journey behind building a podcast - with Jeremy Toeman

“I think there’s nothing that truly resonates across all of your senses like sound does. If I’m watching something gorgeous, it’s a feast for my eyes, and it starts and ends there. But if I’m listening to something, it’s the one thing that can truly always be in your brain presence — always bringing things […]

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Filed Under: Audio Branding, Podcasting, Sound Design Tagged With: audio branding, Audio Experiences, Creative Storytelling, Emotional Branding, founder journey, impact of sound, importance of audio, Marketing Strategies, neuroscience of sound, Podcasting Tips, Product Design, sonic branding, sound and memory, sound design, user experience

The Psychology of Sound in Marketing: A Conversation with Jeremy Toeman – Part 1

January 28, 2026 by Jeff Moore

AI, Startups and the Power of Sound - a Conversation with Jeremy Toeman

“I love the use of AI voices or synthetic voices for people who might, you know, they’re embarrassed. I’ve worked with engineers my whole career, and sometimes, like, it’s not that they don’t want to tell their story or break something out there, but maybe they just don’t have the self-confidence or they were made […]

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Filed Under: Audio Branding, Podcasting, Sound Design Tagged With: AI in audio production, audio branding, Branding Strategy, emotional impact of sound, importance of sound in marketing, memory and music, psychology of listening, sound design, storytelling through sound, technology in audio branding

Creating a Unique Audio Identity: A Conversation with Joshua Suhy – Part 2

January 21, 2026 by Jeff Moore

How Audio Branding Hooks Your Audience with Joshua Suhy

“That’s a big thing that I always like to try to put together in the shows — creating the sense of space, where we are taking that audience somewhere. And sonically, what does that sound like? I like having a lot of detail on, okay, this space, i.e. this portion of the episode. It’s like, […]

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Filed Under: Audio Branding, Audio Production, Filmmaking & Sound Design Tagged With: audio identity, audio professionals, audio quality, best practices for sound, brand identity, branded podcasts, creating unique sound, engaging audio content, importance of sound in media, music in advertising, Podcast Marketing, podcast production, Podcasting Tips, sonic branding, sound design

Building a Better Sound Studio: A Conversation with Joshua Suhy – Part 1

January 14, 2026 by Jeff Moore

From Drums to Dolvy ATMOS - A Discussion with Joshua Suey - Part 1

“But from that point, it was just a matter of, okay, I’ve got to put all this kind of stuff together now. And now that there isn’t a moving image that I’m necessarily locked into, I wield more power in regards to molding the action, so I could decide how a scene breaks down. And […]

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Filed Under: Audio Branding, Audio Production, Filmmaking & Sound Design Tagged With: acoustic treatment, AI in audio, Audio Engineering, audio production, ChatGPT, Creative Process, Dolby Atmos, filmmaking, Foley sound, home studio, music production, podcasting, remote podcasting, sound design, sound effects

Mastering the Language of Sound: A Conversation with Daniel Hug – Part 2

January 7, 2026 by Jeff Moore

The future sounds different - Audio Branding Podcast - Daniel Hug

“Step sounds in a game is a sample being repeated, and then people start to make little variations in pitch of this sample. And then they became increasingly sophisticated with middleware, and so a whole set of software emerged, a type of software, game audio middleware, that serves only the purpose of making sound, usually […]

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Filed Under: Audio Branding, Sound Design, Technology Tagged With: Adaptive Audio, Audio Experiences, Automotive Design, Blockbuster Films, Collaboration, Cultural Soundscape, Electric Vehicles, Everyday Life, Expertise, Gaming, healthcare, Inclusivity, innovation, Interactive Audio, linkedin, Participatory Design, ResearchGate, Sonic Consistency, sound design, Sound Studies, University of the Arts Zurich, Workplace

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