Here’s the second part of my interview with Creative Director, Monte Bowden We talked about his philosophies on directing voice talent and trusting his editors, discovering a brand “voice”, consistency in branding, and his thoughts on creating a deeper connection with those who his clients hope to serve. We also spoke about things like: How […]
advertising
Interview With Creative Director, Monte Bowden – Part 1
Monte Bowden knows a thing or two about advertising and marketing. He studied Communications in college and then worked in a TV News station for years, rising in the ranks from intern to news director. He also served as an adjunct professor in communications at his alma-mater. Monte joined AMPERAGE as a communications strategist, leading […]
18 Minutes to Harness the Power of Sound
Did you know that human behavior can actually be modified with the use of sound? It works very effectively. Take the “piano stairs” experiment, for instance. The first time I see this mentioned is in 2009 – but there have since been similar installations in China and India and a whole host of other places. […]
Advertising At Cannes? You Bet!
Catching the attention of an increasingly distracted audience, is … well… really hard. We’re being inundated with advertising from all sides. Interspersing them in online videos, the obvious television and radio commercials, and of course, product placement in our movies and television shows, are all methods that have been done in the past. They continue […]