The Hidden Influence of Sound in Marketing “Don’t just produce a single ad, produce three or four ads that are all related to each other in a campaign, because you get that familiarity, you get that consistency, you get that storytelling narrative that spans a single spot and starts to reach across the entire campaign, […]
AI
In the Clubhouse: AI in Podcasting – Part 2
AI in Podcasting – Part 2 – The Future of AI “I agree that humans will always want to work with humans and that we’re gonna always favor it in a lot of ways, especially because of the spontaneity, the creativity, the vibe. Kids love to use the word vibe, but we want the vibe […]
In the Clubhouse: AI in Podcasting – Part 1
In the Clubhouse: AI in Podcasting – Part 1 “With AI coming along, I sort of look at more things being added into the workflow over the last year or so. A lot of it is, like, transcription, but also, ‘how are we gonna title the podcast?’ Show notes being written, I’m a little bit […]
How to Make a Profit From Licensing Your Music: A Conversation with Nismah Osman – Part 2
“Essentially, what musicians really need to understand is that the power to find success in sync is extremely accessible, and it’s right there in front of them as long as they’re willing to go and get it. There is no gate, right? There’s no gatekeeper. There’s nothing that you have to do or have, and […]
A Musical Journey From Emotion to Production: A Conversation with Nismah Osman – Part 1
A Musical Journey From Emotion to Production with Nismah Osman “I think people just kind of were, like, ‘Oh, hi,’ you know. They were supportive, they were nice, and, you know, they could tell I was a kid who had no idea what I was doing but was obviously passionate about music. I do […]
How Audio Diversity Impacts Branding: A Conversation with Steve Keller – Part 1
“We should be hearing diverse voices. As I like to say, if the only time we’re hearing voices of color is in advertising to those segments, then we’ve not just segmented those voices, we’ve actually segregated them. So let’s lean into sonic diversity. You’ll create better representation and a better relationship for your brands with […]