Jodi Krangle

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Blending Human Ingenuity and AI in Sonic Branding: A Conversation with Luke Moseley and George Holliday

December 3, 2025 by Jeff Moore

Crafting Authentic Sounds for Brands: A Conversation with Luke Moseley and George Holliday – Part 1   “And if you have fun with it, that’s going to come across and, I think that’s the missing piece. That’s where I would start. If I was going to really trust an agency or musicians to create something […]

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Filed Under: Advertising, Audio Branding, Branding Tagged With: AI, AI Consciousness, audio branding, Bandy, Brain Usage, brand identity, Branding Strategy, CGI, creativity, Emotional Depth, Emotional Resonance, Experts, film, Fun, Human Experiences, Human Touch, Knowledge, music, Natural Sounds, Scandinavian, sonic branding, sound, Sound Conversations, Spirit Manufacturer, Tech Logos, Velvet Sunset, Voiceover Work

The Hidden Influence of Sound in Marketing: A Conversation with Joe Sauer – Part 2

February 19, 2025 by Jeff Moore

The Hidden Influence of Sound in Marketing with Joe Sauer and jodi Krangle on the Audio Branding Podcast

The Hidden Influence of Sound in Marketing “Don’t just produce a single ad, produce three or four ads that are all related to each other in a campaign, because you get that familiarity, you get that consistency, you get that storytelling narrative that spans a single spot and starts to reach across the entire campaign, […]

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Filed Under: Audio Branding, Research & Technology, Technology Tagged With: advertising, AI, Alzheimer’s Association, audio branding, Automotive, Brand Perception, brand recognition, Brian Cox, Budget, COVID-19, Emotional Appeal, film, Historical Bias, Insurance, McDonald's, pandemic, sonic branding, sound, user experience, Visual Media

A Musical Journey From Emotion to Production: A Conversation with Nismah Osman – Part 1

September 25, 2024 by Jeff Moore

Picture of Nismah Osman and the words Musical Journey from Emotion to Production

A Musical Journey From Emotion to Production with Nismah Osman   “I think people just kind of were, like, ‘Oh, hi,’ you know. They were supportive, they were nice, and, you know, they could tell I was a kid who had no idea what I was doing but was obviously passionate about music. I do […]

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Filed Under: Audio Production, Financial Independence, Music Tagged With: Adapt, advertising, AI, AI-Generated Music, Auditory Experience, Berklee College of Music, Career, Economy, Emotional Outlet, film, filmmaking, Human Artistry, Human Creativity, Indie Productions, Industry Professionals, Major Films, Melodies, music, Musical Pursuits, Performance Royalties, Plugins, Royalties, Samples, songwriting, sound, Soundless Props, Sync Licensing, Sync Licensing Industry, Sync Placement, Technological Innovation

Interview With Sound Designer & Studio Owner, John McClain – Part 2

January 15, 2020 by Jodi Krangle

Jodi Krangle Voice Actor Sound-Designer-&-Studio-Owner-John-McClain-part-2

John McClain knows a thing or two about sound.  For one thing, he’s the owner and lead sound designer/mixer at The Dog and Pony Show in Las Vegas, Nevada (https://www.dogandponystudios.net/).  For another, he won a Grammy for his work with the late, great George Carlin, and an Emmy for his work with HBO on the […]

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Filed Under: Audio Branding, Casinos Tagged With: audio branding, casino gaming, casino win sounds, film, film scores, sonic branding, sonic logos, sound design

Interview With Sound Designer & Studio Owner, John McClain – Part 1

January 8, 2020 by Jodi Krangle

Jodi Krangle Voice Actor Sound-Designer-&-Studio-Owner-John-McClain-part-1

John McClain knows a thing or two about sound.  For one thing, he’s the owner and lead sound designer/mixer at The Dog and Pony Show in Las Vegas, Nevada (https://www.dogandponystudios.net/).  For another, he won a Grammy for his work with the late, great George Carlin, and an Emmy for his work with HBO on the […]

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Filed Under: Audio Branding, Casinos Tagged With: audio branding, casino gaming, film, sonic branding, sonic logos, sound design, win sounds

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