Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick – Part 2 “If it’s stock music, unless you’re paying, like, some libraries have exclusivity, but most of them don’t. So that’s what I always say to clients, like stock music. You might hear that Joe’s ice cream shop also has the same […]
AI
The Universal Language of Music: A Conversation with Stephen Ridley – Part 2
The Universal Language of Music: A Conversation with Stephen Ridley – Part 2 “And then his youngest daughter, who’s six years old, comes up, and she’s into gymnastics and she’s kind of cartwheeling around the room while everyone else is playing. And then, ‘All right, she’s going to play you a song.’ And she comes […]
Finding Success on YouTube with Sound & Authenticity: A Conversation with Marco Cammarota – Part 2
Finding Success on YouTube with Sound & Authenticity: A Conversation with Marco Cammarota – Part 2 “Listen, I got unbelievably lucky with YouTube, and I don’t know why. I still really, I mean, I know why in theory, like, people have been like, well, ‘You provide XYZ,’ but I don’t know why I get to […]
The Future of Podcasting & Legal Branding: A Conversation with Dennis Meador – Part 2
The Future of Podcasting & Legal Branding: A Conversation with Dennis Meador – Part 2 “But if you think about it, like if all 360,000 of these, like, law firms, not lawyers, law firms had their own brand out there, who’s gonna rise to the top? The ones who are producing content that provides value, […]
Crafting Trust with Audio Branding and AI: A Conversation with Reid Holmes – Part 2
Crafting Trust with Audio Branding and AI: A Conversation with Reid Holmes – Part 2 “That brings up a whole other point, which is the power of a voice’s quality to bring a brand to life. A lot of clients are, like, just hire voiceover and just have them say the copy. And it’s just, […]
Exploring Sound’s Emotional Connection to Marketing: A Conversation with Lowry Olafson – Part 2
Exploring Sound’s Emotional Connection to Marketing “It’s interesting that you say that because, you know, you’re back to what we were talking about a second ago with why people don’t have their own song brand or why they don’t do that, because all of my clients are early adopters. It takes courage, right? Even […]