The Evolution of Audio Branding: A Conversation with Jack Bradley – Part 1 “I would just play these crazy ‘80s drum beats and then I’d play on top of it and it was like the coolest thing ever. So it always became this really important thing to me too, and I couldn’t describe it in […]
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Digitize Your Reality: A Conversation with Randy Sosin – Part 2
Digitize Your Reality: A Conversation with Randy Sosin – Part 2 “The interesting thing about Napster was, you know, they built this really cool community and everyone had to upload their music to a server. So they controlled the servers. And because the music business doesn’t understand it and because it wasn’t their thing, they […]
Digitize Your Reality: A Conversation with Randy Sosin – Part 1
Digitize Your Reality: A Conversation with Randy Sosin – Part 1 “One of the biggest problems that we have in the world today is that we’ve devalued music to, it’s basically free. And, you know, I keep seeing these articles like, well, ‘what if Spotify charged you $14.99 a month?’ That isn’t going to fix […]
In the Clubhouse: The Alarms in Hospitals are Killing Us – Part 2
“We go through all these things and talk about all these problems with annoying sounds and how important it is for the bellows sounds to be informative. And all this just hearkens back to the point where the essential goal here of these so-called auditory ‘alarms’ isn’t to alarm, it’s to notify. And I think […]
In the Clubhouse: The Alarms in Hospitals are Killing Us – Part 1
“Persuading hospitals and manufacturers to adopt better alarms aside from the standard is to persuade them that this is important and that it’s cool to do so, and that this is what everybody is doing and it’s a selling point for you if you’re using better alarms or more safe alarms or your false alarm […]
Making Music Fun: An Interview with Nick Morrison – Part 2
“People don’t forget that stuff. They remember people that blow their minds. They won’t necessarily remember the music, people won’t remember the thing that you did, but they’ll remember the way that you made them feel, whether that’s by your actions or by the actual emotion that you’ve imparted to them via your music, or […]