John McClain knows a thing or two about sound. For one thing, he’s the owner and lead sound designer/mixer at The Dog and Pony Show in Las Vegas, Nevada (https://www.dogandponystudios.net/). For another, he won a Grammy for his work with the late, great George Carlin, and an Emmy for his work with HBO on the […]
sonic branding
18 Minutes to Harness the Power of Sound
Did you know that human behavior can actually be modified with the use of sound? It works very effectively. Take the “piano stairs” experiment, for instance. The first time I see this mentioned is in 2009 – but there have since been similar installations in China and India and a whole host of other places. […]
Interview with Creative Director, Hannah Strenger
Show Notes: Hannah and I talk about what she considers audio branding to be, how it affects the clients at her ad agency, and what she does to help those clients come up with their brand’s consistent sound. She also reveals how she created an animated short and chose voices and music for that project. […]
Is It Too Late?
Our audio landscape is definitely changing. It’s becoming more and more important for brands to have a recognizable sound, especially with the rise of Alexa, Google Home, and similar products. Even our appliances are becoming “smart”. If they recognize voice commands, how long will it be before they start selling us products directly – without […]