Create an Effective Sonic Branding Strategy “That’s right, yeah, and to me, that’s one of the most important steps in the whole process is this research, brand assessment. And then you bring that research and assessment to life in the mood board, and that is what allows you to create something that is so customized […]
Elevating Brands Through Podcasting: A Conversation with Traci DeForge – Part 2
“It’s got to look good, sound good, look good if it is video, but it’s got to sound good, good quality audio, good editing, and it’s got to have enough interesting information that people want to talk about what they heard or they have a pivotal moment or an a-ha or it changes their life. […]
Engaging Listeners with Creative Audio Strategies: A Conversation with Traci DeForge – Part 1
Engaging Listeners with Creative Audio Strategies “I really believe in developing the power of an audio brand as the Nike swoosh, as the Amazon arrow smile. Your audio brand should be as recognizable to your personal brand, to your business brand, however you’re leveraging your audio platform. It should be as good a quality, and […]
The Hidden Power of Music Therapy: A Conversation with Noel Anderson – Part 2
The Hidden Power of Music Therapy with Noel Anderson – Part 2 “So put on some good music, especially music with a very steady beat. Every time you have focus, yeah, every time that beat goes, it drips a little bit of dopamine. So that’s another reason why we also can support people with, […]
Finding Healing Through Melody: A Conversation with Noel Anderson – Part 1
Finding Healing Through Melody: A Conversation with Noel Anderson – Part 1 “I had a client in the practice that they, well, what they said is, ‘I am disabled because of mental health and PTSD symptoms, and music therapy’s helping me work through many issues very directly in a way that years of talk […]
In the Clubhouse: AI in Podcasting – Part 2
AI in Podcasting – Part 2 – The Future of AI “I agree that humans will always want to work with humans and that we’re gonna always favor it in a lot of ways, especially because of the spontaneity, the creativity, the vibe. Kids love to use the word vibe, but we want the vibe […]