Exploring the Mackie DLZ Creator: A Conversation with Rob Puzzitiello – Part 1 “What we did with this product was, we’re trying to give people the benefit of using a mixer without necessarily having to be like the audio professional who went to school. Like, I hear all the time, anytime I meet someone they’re […]
Understanding Consumer Influence: Audio Branding for the Holidays – Part 2
Understanding Consumer Influence: Audio Branding for the Holidays – Part 2 “Yeah, there’s a real opportunity here. I mean there’s a trend here in the conversation that we talk about the nostalgia and these spots that keep coming back. There’s equity in that. There’s, I mean, the giant equity. Even in a seasonal piece of […]
Unleashing the Power of Sound: Audio Branding for the Holidays – Part 1
Unleashing the Power of Sound: Audio Branding for the Holidays – Part 1 “I was just thinking that humans generally like things that are new, but not that new, and you probably have the familiar tune. And then if you hear something clever, I think the biggest danger is cheesiness. But if you have something […]
Mastering the Podcast Universe: A Conversation with Alex Sanfilippo – Part 2
Mastering the Podcast Universe: A Conversation with Alex Sanfilippo – Part 2 “I do believe in independent voices getting heard and elevated throughout the world, and I don’t feel that there’s a lot of mediums anymore where we have that opportunity. But podcasting, to me, is the ultimate solution right now for getting a voice […]
The Art and Science of Podcasting: A Conversation with Alex Sanfilippo – Part 1
The Art and Science of Podcasting: A Conversation with Alex Sanfilippo – Part 1 “Usually my podcast, I’d say, I probably say eight months of the year, it has no advertisement at all. But that way, when I do place it in, it’s on every single episode, and it’s there just for a short time […]
Exploring the Unheard: A Conversation with Andrea Cera – Part 2
Exploring the Unheard: A Conversation with Andrea Cera – Part 2 “Also, because nobody listened to these sounds, even the nurse that should be paying attention. They really, they got used to this kind of droning sensation.” “You have to tune it out.” “Yes, yes, and imagine the mental load to do that, to tune […]