AI and the Future of Music: Innovation, Creativity, and Consistency with Drew Thurlow “I have a friend who’s a library film composer and produces podcasts, and I was talking to him, I was giving him the kind of same thesis I talked about today. And he’s like, ‘yeah, I get it. But like, I’m […]
From Walkman to AI: A Conversation with Drew Thurlow
From Walkman to AI: How Technology is Transforming Music – A Conversation with Drew Thurlow “And we got a new Beatles song. I can’t believe we’re talking about the Beatles…. But John Lennon recorded a really corrupted vocal before he tragically died, and it was just kind of there because of some stem separation tech […]
Why Quality Audio Matters in Content Creation with Nicholaj Kloch
Quality Audio in Content Creation: Tips, Tools & Brand Impact “If you’re watching any video on how to get started on content for your business, for public speaking, anything like that, the microphone is always the number one thing, they say. And that should be a cue. It’s not the phone and it’s not a […]
How Precision Audio Shapes Marketing: Nikolaj Kloch on Videography
How Precision Audio Shapes Marketing (Part 1): The Power of Sound and Videography with Nikolaj Kloch “If you’re watching any video on how to get started on content for your business, for public speaking, anything like that, the microphone is always the number one thing, they say. And that should be a cue. It’s […]
Building Brand Loyalty with Sound: A Conversation with Dr. Thomas Dickson – Part 2
Building Brand Loyalty with Sound: The Power of Consistency and AI in Sonic Branding with Dr. Thomas Dickson “[What] a lot of sonic branding agencies aren’t aware of is that sonic branding can also be used as a tool to address a concern that the client might have. So, for example, a new competitor has […]
Why Music Matters in Marketing: A Conversation with Dr. Thomas Dickson – Part 1
Why Music Matters in Marketing: A Conversation with Dr. Thomas Dickson – Part 1 “If you imagine a company has a ten million dollar marketing budget, right? And then you imagine they have a sonic logo on every single TikTok ad, Facebook ad, YouTube ad, all these new media where the majority of the […]