Influencing Branding Through Sound: A Conversation with Howard Lim “For example, like, even commercials, there’s that one commercial for the Indian casinos. And my wife loves the song, and she knows it’s actually a singer that’s produced it. And she always thinks about that casino, you know, she doesn’t gamble, but every time she hears […]
Podcasting, Podfest, and Public Speaking: A Conversation with Chris Krimitsos – Part 2
Podcasting, Podfest, and Public Speaking: A Conversation with Chris Krimitsos – Part 2 “It’s one of the rare things. I know, Jodi, you know it ‘cause you’re, you’re literally like an ambassador of Podfest, but, um, it’s unusual when you share it with people like, ‘hey, the education could be some of the best you’ve […]
The Evolution of Audio Media: A Conversation with Chris Krimitsos – Part 1
The Evolution of Audio Media: A Conversation with Chris Krimitsos – Part 1 “So I got involved in YouTube first, uh, in ‘06, and then audio, I got involved in 2012. I started, like, paying attention in 2013, um, the summer of 2013. I really got heavily in podcasting ‘cause I saw the opportunity and […]
Crafting a Memorable Sound Identity: A Conversation with Jon Brennan – Part 2
Crafting a Memorable Sound Identity “All right, so this happens a lot is that brands will be, especially in agencies, they’ll be coming up on a new campaign and they’ll think, ‘Oh well, you know what, this campaign is going to launch at such date, I’ll throw some audio branding on there.’ And then, from […]
Create an Effective Sonic Branding Strategy: A Conversation with Jon Brennan – Part 1
Create an Effective Sonic Branding Strategy “That’s right, yeah, and to me, that’s one of the most important steps in the whole process is this research, brand assessment. And then you bring that research and assessment to life in the mood board, and that is what allows you to create something that is so customized […]
Elevating Brands Through Podcasting: A Conversation with Traci DeForge – Part 2
“It’s got to look good, sound good, look good if it is video, but it’s got to sound good, good quality audio, good editing, and it’s got to have enough interesting information that people want to talk about what they heard or they have a pivotal moment or an a-ha or it changes their life. […]