Jodi Krangle

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marketing

Interview with Multimedia Storyteller, Brandee Sanders – Part 1

May 27, 2020 by Jodi Krangle

Brandee Sanders is an award-winning digital leader, tech strategist, multimedia storyteller, and data translator. She develops and accelerates her clients’ vision by working at the intersection of data, commerce, content, and creative. She’s worked with a dynamic variety of companies, including Silicon Valley startups, Emmy Award Winning studios, and more. She’s been featured in The […]

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Filed Under: Advertising, Branding Tagged With: advertising, brand building, branding, data, innovation, marketing, multimedia, sonic branding, statistical quantitative data analysis, storytelling, tech, the arts

Interview with Global Brand Strategist, Edward Farley – Part 1

April 29, 2020 by Jodi Krangle

Edward Farley has quite a history in marketing with over 25 years of experience in global marketing, brand management, creative development, and sports and entertainment marketing. He has degrees from Michigan State, Harvard Business School, and Northwestern University and has lectured on global brand management and marketing at multiple universities. Currently, Ed is working on […]

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Filed Under: Audio Branding, Marketing Tagged With: advertising, artificial intelligence, audio branding, brand DNA, brand strategy, marketing, technology

Interview with Brand & Marketing Motivator, Corey Dissin – Part 1

April 8, 2020 by Jodi Krangle

Jodi Krangle Voice Actor Brand-&-Marketing-Motivator,-Corey-Dissin-part-1

Corey Dissin was only 19 when he first got into the world of audio and sound. He started answering phones as a volunteer with Paul Turner Productions (now Propulsion Media Labs). His volunteering later morphed into an internship, at which point he met Paul. The two formed a friendship, and later Paul began allowing Corey […]

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Filed Under: Audio Production, Marketing Tagged With: coaching, internet voice coaching, marketing, podcasts, voice talent, voiceover

Interview with Audio Alchemist, Steve Keller – Part 2

April 1, 2020 by Jodi Krangle

Jodi Krangle Voice Actor Audio-Alchemist-Steve-Keller-part-2

Here’s the second part of my fascinating interview with Steve Keller. In it, we dove into how brands can harness the power of archetypes as well as what Steve calls the three pillars of return on sonic investment. We also discussed: Music’s impact on our perception of meaning How music soundscapes and noise affect the […]

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Filed Under: Audio Branding, Marketing, Research, Research & Technology Tagged With: advertising, archetypes, audio branding, brand recognition, Carl Jung, healthcare, marketing, music, psychophysics, sonic branding, sonic identity

Interview with Audio Alchemist, Steve Keller – Part 1

March 25, 2020 by Jodi Krangle

Jodi Krangle Voice Actor Audio-Alchemist-Steve-Keller-part-1

For Steve Keller, audio branding seamlessly blends together the three overarching passions in his life: music, psychology, and marketing. Steve had a passion for music from a young age but never considered it as a career. He became fascinated with and obtained his college degree in psychology. During what some may consider a “gap year” […]

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Filed Under: Audio Branding, Marketing, Research, Research & Technology Tagged With: advertising, audio branding, brand ecosystem, brand recognition, marketing, music, psychology, sonic branding, sonic identity

Interview With Storyteller, Dave Bricker – Part 2

March 18, 2020 by Jodi Krangle

Jodi Krangle Voice Actor Storyteller,-Dave-Bricker-part-2

Here’s the second part of my interview with storyteller Dave Bricker. We talked about the four elements of a story, the difference between anecdotes and stories, and how to add value to people’s lives through storytelling. In our conversation, we also covered: Whether people are hardwired to want to hear depressing stories or happy stories […]

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Filed Under: Audio Branding, Inspiration, Marketing, Music, Travel Tagged With: advertising, improvisation, inspiration, marketing, music, speaking, storytelling, transformation

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