How Sound Builds Brand Trust: A Conversation with Darren Borrino – Part 1 “If you’re going to be doing a commercial, for example, for BMW, where people are spending a lot of money on a Seven Series and it’s a luxury car, but then you hear the TV ad or the radio ad or […]
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How Sound Design Influences Marketing & Branding: A Conversation with Karsten Kjems – Part 1
How Sound Design Influences Marketing & Branding: A Conversation with Karsten Kjems – Part 1 “If you can see that your product is selling better with better sounds, and it gets better reviews Actually, I saw a car review that scored the car better just because the sounds were better. He didn’t talk about how […]
Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick – Part 2
Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick – Part 2 “If it’s stock music, unless you’re paying, like, some libraries have exclusivity, but most of them don’t. So that’s what I always say to clients, like stock music. You might hear that Joe’s ice cream shop also has the same […]
The Soul of Sound – Why Film Still Needs Human Creativity: A Conversation with Benjamin Kapit – Part 2
The Soul of Sound – Why Film Still Needs Human Creativity: A Conversation with Benjamin Kapit – Part 2 “There’s a quote from a famously terrible person, Thomas Jefferson, who said – I don’t particularly like him or a lot of the things he did, but I do agree with this, I do agree with […]
Finding Success on YouTube with Sound & Authenticity: A Conversation with Marco Cammarota – Part 2
Finding Success on YouTube with Sound & Authenticity: A Conversation with Marco Cammarota – Part 2 “Listen, I got unbelievably lucky with YouTube, and I don’t know why. I still really, I mean, I know why in theory, like, people have been like, well, ‘You provide XYZ,’ but I don’t know why I get to […]
The Healing Power of Video Game Music: A Conversation with Marco Cammarota – Part 1
The Healing Power of Video Game Music: A Conversation with Marco Cammarota “In February of ’21 I just randomly started. I just filmed a video, and I was like, ‘Okay, whatever.’ Well, it was February 11th, and then February 15th we were on our way to pick up my dog, my puppy at the […]