Crafting a Memorable Sound Identity “All right, so this happens a lot is that brands will be, especially in agencies, they’ll be coming up on a new campaign and they’ll think, ‘Oh well, you know what, this campaign is going to launch at such date, I’ll throw some audio branding on there.’ And then, from […]
brand recognition
Audio Branding and its Impact on Consumer Recall: A Conversation with Mark Wonderlin – Part 1
Audio Branding and its Impact on Consumer Recall: A Conversation with Mark Wonderlin – Part 1 “I think a part of that is because, you know, 75% of people, like, on Facebook, will not listen to sound, so they don’t really equate it as much, or they don’t understand the value of it. However, sound […]
Interview with Audio Alchemist, Steve Keller – Part 2
Here’s the second part of my fascinating interview with Steve Keller. In it, we dove into how brands can harness the power of archetypes as well as what Steve calls the three pillars of return on sonic investment. We also discussed: Music’s impact on our perception of meaning How music soundscapes and noise affect the […]
Interview with Audio Alchemist, Steve Keller – Part 1
For Steve Keller, audio branding seamlessly blends together the three overarching passions in his life: music, psychology, and marketing. Steve had a passion for music from a young age but never considered it as a career. He became fascinated with and obtained his college degree in psychology. During what some may consider a “gap year” […]