The Psychology of Sound in Branding and Behavior: A Conversation with Valentin Fleur – Part 1 “I think, right now, I’ve noticed kind of two opposite trends. I don’t know if they’re opposite, but they’re very, very different. On one hand, I feel like my clients, my clients, they want to talk to their audiences […]
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Let’s Explore the Power of Sound: A Conversation with Laurence Minsky – Part 1
Let’s Explore the Power of Sound: A Conversation with Laurence Minsky – Part 1 “I was just looking at a LinkedIn post. And they’re talking about branding and strategy, and everything in there was visual. There was nothing about sound, nothing about texture, nothing about taste. And it all goes together in the brand and […]
How to Amplify Your Brand’s Impact: A Conversation with Josh Butt – Part 2
How to Amplify Your Brand’s Impact: A Conversation with Josh Butt – Part 2 “Because it’s very difficult to be different and distinctive and you kind of need both of them in this modern advertising world because everything’s so fragmented. Um, people are not just sitting down at the TV at a certain time or […]
From Music to Marketing: A Conversation with Josh Butt – Part 1
From Music to Marketing: A Conversation with Josh Butt – Part 1 “Usually the thing I love about sound is how it answers the question within a very short period of time. You don’t have to listen for very long, right? If you hear a message twice, you go, ‘Oh, that must be their message.’ […]
Understanding Consumer Influence: Audio Branding for the Holidays – Part 2
Understanding Consumer Influence: Audio Branding for the Holidays – Part 2 “Yeah, there’s a real opportunity here. I mean there’s a trend here in the conversation that we talk about the nostalgia and these spots that keep coming back. There’s equity in that. There’s, I mean, the giant equity. Even in a seasonal piece of […]
Unleashing the Power of Sound: Audio Branding for the Holidays – Part 1
Unleashing the Power of Sound: Audio Branding for the Holidays – Part 1 “I was just thinking that humans generally like things that are new, but not that new, and you probably have the familiar tune. And then if you hear something clever, I think the biggest danger is cheesiness. But if you have something […]