Exploring The Power of Sonic Branding: A Conversation with John Sanfilippo – Part 1 “Loyalist College, they have their own marketing people, they had just done a visual rebrand, so it was the perfect time for a sonic – not even a rebrand, they never had any kind of sonic strategy. So that was very […]
audio branding
Celebrating Your True Self: Insights on Creativity and Value: A Conversation with Danielle Soccio – Part 2
Celebrating Your True Self – Insights on Creativity and Value: A Conversation with Danielle Soccio – Part 2 “One of my clients said, you know, he literally stopped doing gigs for free or for a low pay because he was able to just stand in his body and realize that some part of his inner […]
Exploring Sound & Self: Musical Connections and Personal Growth: A Conversation with Danielle Soccio – Part 1
Exploring Sound & Self: Musical Connections and Personal Growth: A Conversation with Danielle Soccio – Part 1 “It’s part of it, but the deeper part is truthful, authentic, safe, safe to express yourself, and I think that’s the biggest problem in this, you know, one of the biggest problems in the world. [It’s] that people […]
Leveraging Podcasts for Business Growth Strategies: A Conversation with Molly Ruland – Part 2
Leveraging Podcasts for Business Growth Strategies: A Conversation with Molly Ruland – Part 2 “I feel like people are just becoming more and more repelled by that and so I think the days of companies being more personal and accessible, and ‘I want to hear what you sound like, I want to know who you […]
Strategies for Effective Listening: A Conversation with Molly Ruland – Part 1
Strategies for Effective Listening: A Conversation with Molly Ruland – Part 1 “It just feels better to listen to somebody who sounds good. It just does, you know? And there’s all kinds of articles you can read about the psychology: you sound smarter when you sound better, you sound more trustworthy when you sound better. […]
How to Niche Down in the Music Industry: A Conversation with Casey Cavaliere – Part 2
How to Niche Down in the Music Industry: A Conversation with Casey Cavaliere – Part 2 “You know, ‘do you have any advice for me?’ And I say, ‘Yeah go write one hundred bad songs. Go finish them. Because that’s going to do way more for your career, even though you think they’re like really […]