How Sound Builds Brand Trust: A Conversation with Darren Borrino – Part 1 “If you’re going to be doing a commercial, for example, for BMW, where people are spending a lot of money on a Seven Series and it’s a luxury car, but then you hear the TV ad or the radio ad or […]
Nostalgia
The Power of Sound and Vision in Music: A Conversation with Andy Gesner – Part 1
The Power of Sound and Vision in Music with Andy Gesner “I said, ‘Well, uh, my team and I would love to see the video,’ and the woman at Lost Highway said, ‘All right, let me pop a VHS in FedEx, it’ll be there tomorrow morning.’ So, we watched the Johnny Cash Hurt music […]
The Sound of Being Authentic: A Conversation with John Duffin – Part 1
The Sound of Being Authentic: A Conversation with John Duffin – Part 1 This week’s guest in “The Sound if Being Authentic” is the creator and host of the Your Message Received podcast, a groundbreaking platform with more than 125 episodes where he empowers executives, businesses, and individuals through impactful storytelling and strategic communication training. […]
The Future of Sound Design in Electric Vehicles: A Conversation with Johannes Luckemeier – Part 2
The Future of Sound Design in Electric Vehicles: A Conversation with Johannes Luckemeier – Part 2 “What I did is also in the beginning with my prototypes, I did those science-fiction sounds. I watched all the science-fiction shows and I was like, yeah, let’s get those spaceships in there, I need to do spaceships. […]
The Psychology of Sound in Marketing: A Conversation with Howard Lim – Part 2
The Psychology of Sound: A Conversation with Howard Lim “So what we found out about the Flying Dutchman, for example, they’ve been in business for forty years and they simply didn’t know how to grow. But one thing I’d found out when I went to the original Flying Dutchman store is that people like to […]
Engaging Listeners with Creative Audio Strategies: A Conversation with Traci DeForge – Part 1
Engaging Listeners with Creative Audio Strategies “I really believe in developing the power of an audio brand as the Nike swoosh, as the Amazon arrow smile. Your audio brand should be as recognizable to your personal brand, to your business brand, however you’re leveraging your audio platform. It should be as good a quality, and […]