The Future of Sound Design in Electric Vehicles: A Conversation with Johannes Luckemeier – Part 2 “What I did is also in the beginning with my prototypes, I did those science-fiction sounds. I watched all the science-fiction shows and I was like, yeah, let’s get those spaceships in there, I need to do spaceships. […]
Nostalgia
The Psychology of Sound in Marketing: A Conversation with Howard Lim – Part 2
The Psychology of Sound: A Conversation with Howard Lim “So what we found out about the Flying Dutchman, for example, they’ve been in business for forty years and they simply didn’t know how to grow. But one thing I’d found out when I went to the original Flying Dutchman store is that people like to […]
Engaging Listeners with Creative Audio Strategies: A Conversation with Traci DeForge – Part 1
Engaging Listeners with Creative Audio Strategies “I really believe in developing the power of an audio brand as the Nike swoosh, as the Amazon arrow smile. Your audio brand should be as recognizable to your personal brand, to your business brand, however you’re leveraging your audio platform. It should be as good a quality, and […]
How Music Affects Behaviors and Emotions: A Conversation with Anna Bohuslavska – Part 1
How Music Affects Behaviors and Emotions: A Conversation with Anna Bohuslavska – Part 1 “If you play on an instrument for a while, for example, every day for a week, for example, or something like that, you will start noticing that you have your own melody that you will play over and over again. And […]
Audio Branding and its Impact on Consumer Recall: A Conversation with Mark Wonderlin – Part 1
Audio Branding and its Impact on Consumer Recall: A Conversation with Mark Wonderlin – Part 1 “I think a part of that is because, you know, 75% of people, like, on Facebook, will not listen to sound, so they don’t really equate it as much, or they don’t understand the value of it. However, sound […]
Understanding Consumer Influence: Audio Branding for the Holidays – Part 2
Understanding Consumer Influence: Audio Branding for the Holidays – Part 2 “Yeah, there’s a real opportunity here. I mean there’s a trend here in the conversation that we talk about the nostalgia and these spots that keep coming back. There’s equity in that. There’s, I mean, the giant equity. Even in a seasonal piece of […]