Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick – Part 2 “If it’s stock music, unless you’re paying, like, some libraries have exclusivity, but most of them don’t. So that’s what I always say to clients, like stock music. You might hear that Joe’s ice cream shop also has the same […]
connection
The Universal Language of Music: A Conversation with Stephen Ridley – Part 2
The Universal Language of Music: A Conversation with Stephen Ridley – Part 2 “And then his youngest daughter, who’s six years old, comes up, and she’s into gymnastics and she’s kind of cartwheeling around the room while everyone else is playing. And then, ‘All right, she’s going to play you a song.’ And she comes […]
The Power of Music: A Conversation with Stephen Ridley – Part 1
The Power of Music: A Conversation with Stephen Ridley – Part 1 “Chick invited me to go to this jazz club in Soho called Ronnie Scott’s in London. And it was, like, two o’clock in the morning – I was like, ‘I don’t think it’s gonna be open.’ I did not know who I was […]
Effective Leadership Through Sound Connections: A Conversation with Jem Fuller – Part 2
Effective Leadership Through Sound Connections: A Conversation with Jem Fuller – Part 2 “And to bring it back to sound, I find this is also fascinating, when we put things on vibration. So yes, your thoughts are powerful. And when you think something, but you also speak it or sing it, when you put […]
Empowerment Through Music and Branding: A Conversation with Lowry Olafson – Part 1
Empowerment Through Music and Branding: A Conversation with Lowry Olafson – Part 1 “Yeah, so I started writing songs for speakers to walk on stage to their own song, and then when they had their sizzle reel, people would hear their song again. And then if they went to a training, you know, they […]
Engaging Listeners with Creative Audio Strategies: A Conversation with Traci DeForge – Part 1
Engaging Listeners with Creative Audio Strategies “I really believe in developing the power of an audio brand as the Nike swoosh, as the Amazon arrow smile. Your audio brand should be as recognizable to your personal brand, to your business brand, however you’re leveraging your audio platform. It should be as good a quality, and […]