How to Amplify Your Brand’s Impact: A Conversation with Josh Butt – Part 2 “Because it’s very difficult to be different and distinctive and you kind of need both of them in this modern advertising world because everything’s so fragmented. Um, people are not just sitting down at the TV at a certain time or […]
AI
Audio Design and Game Development: A Conversation with Chris Hegstrom – Part 2
Audio Design and Game Development: A Conversation with Chris Hegstrom – Part 2 “But you don’t know how that user is going to do it. Are they going to somersault through the entire level? Are they going to climb up a wall and jump down? And are they going to just sit in a corner […]
Understanding Consumer Influence: Audio Branding for the Holidays – Part 2
Understanding Consumer Influence: Audio Branding for the Holidays – Part 2 “Yeah, there’s a real opportunity here. I mean there’s a trend here in the conversation that we talk about the nostalgia and these spots that keep coming back. There’s equity in that. There’s, I mean, the giant equity. Even in a seasonal piece of […]
The New Era of Sonic Branding: A Conversation with Jack Bradley – Part 2
The New Era of Sonic Branding: A Conversation with Jack Bradley – Part 2 “My now retired business partner, who was the head composer for this company for years and years and years, he put that perfectly, and he said, I remember he talked to a young composer. He said, ‘Look, at the end of […]
Leveraging Podcasts for Business Growth Strategies: A Conversation with Molly Ruland – Part 2
Leveraging Podcasts for Business Growth Strategies: A Conversation with Molly Ruland – Part 2 “I feel like people are just becoming more and more repelled by that and so I think the days of companies being more personal and accessible, and ‘I want to hear what you sound like, I want to know who you […]
Strategies for Effective Listening: A Conversation with Molly Ruland – Part 1
Strategies for Effective Listening: A Conversation with Molly Ruland – Part 1 “It just feels better to listen to somebody who sounds good. It just does, you know? And there’s all kinds of articles you can read about the psychology: you sound smarter when you sound better, you sound more trustworthy when you sound better. […]