Building Brand Loyalty with Sound: The Power of Consistency and AI in Sonic Branding with Dr. Thomas Dickson “[What] a lot of sonic branding agencies aren’t aware of is that sonic branding can also be used as a tool to address a concern that the client might have. So, for example, a new competitor has […]
Brand Loyalty
Why Music Matters in Marketing: A Conversation with Dr. Thomas Dickson – Part 1
Why Music Matters in Marketing: A Conversation with Dr. Thomas Dickson – Part 1 “If you imagine a company has a ten million dollar marketing budget, right? And then you imagine they have a sonic logo on every single TikTok ad, Facebook ad, YouTube ad, all these new media where the majority of the […]
Sonic Branding, AI, and the Power of Sound: A Conversation with Joe Sauer – Part 1
Sonic Branding, AI, and the Power of Sound: A Conversation with Joe Sauer – Part 1 “Does that sound like a robot or does that sound like AI? Does that sound synthetic? Does that sound human? When we think about it, we can’t tell. But when we rely more on those primal, very basic […]
How to Use Sonic Branding in Your Marketing: A Conversation with Simon Kringel – Part 1
How to Use Sonic Branding in Your Marketing: A Conversation with Simon Kringel “I think we’ve all experienced how sound is kind of a last-minute decision in many creative projects or creative processes… That was actually the whole reason why we formed Unmute, because we thought, ‘Okay, we need to be the adults here […]
Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur – Part 2
Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur – Part 2 “I think sound has this ability. We talked about meaning, we talked about engagement, we talked about flexibility, versatility… but I feel like people are used to visual communication. They understand that there’s logo, animation and everything is like the sign, […]