“AI, at least right now, is really adept at iteration, but not so adept at innovation. So I think it’s really good at augmenting the creative process, yeah, inspiring, but not necessarily great at coming up with something with all the nuances that, again, at a subconscious level, we might pick up on.” — Steve […]
marketing
Audio Branding and its Impact on Consumer Recall: A Conversation with Mark Wonderlin – Part 1
Audio Branding and its Impact on Consumer Recall: A Conversation with Mark Wonderlin – Part 1 “I think a part of that is because, you know, 75% of people, like, on Facebook, will not listen to sound, so they don’t really equate it as much, or they don’t understand the value of it. However, sound […]
Insights for Succeeding in Today’s Music Industry: A Conversation with Carl Bahner – Part 2
Insights for Succeeding in Today’s Music Industry – A Conversation with Carl Bahner “The way to get your rates up is to make them realize that you’re like the supply, and demand works in your favor if the supply is one, right? If you’re the only person doing this thing, not the only person mixing, […]
Podcasting Do’s & Don’ts: A Conversation with Dave Jackson – Part 1
Podcasting Do’s & Don’ts: A Conversation with Dave Jackson – Part 1 “And I hit play on it, and I hear ‘Hello, Dave, this is Michael Van Lahr from Nuremberg, Germany.’ I’m in the basement of my brother’s house. This is where I started. And that, which goes back to, it doesn’t matter. Just, just […]
The Psychology of Sound in Branding and Behavior: A Conversation with Valentin Fleur – Part 1
The Psychology of Sound in Branding and Behavior: A Conversation with Valentin Fleur – Part 1 “I think, right now, I’ve noticed kind of two opposite trends. I don’t know if they’re opposite, but they’re very, very different. On one hand, I feel like my clients, my clients, they want to talk to their audiences […]
The Art of Audio Branding: A Conversation with Laurence Minsky – Part 2
The Art of Audio Branding: A Conversation with Laurence Minsky – Part 2 “Why not brand the sound so people know that they’re with a certain bank? Why not make it a little bit more ‘here’s your money’, which is a little bit more successful sounding, versus ‘don’t forget your card,’ which could be a […]