Jodi Krangle

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artificial intelligence

The Soul of Sound – Why Film Still Needs Human Creativity: A Conversation with Benjamin Kapit – Part 2

August 27, 2025 by Jeff Moore

The Soul of Soind in Film with Benjamin Kapit on the AudioBranding Podcast with Jodi Krangle

The Soul of Sound – Why Film Still Needs Human Creativity: A Conversation with Benjamin Kapit – Part 2 “There’s a quote from a famously terrible person, Thomas Jefferson, who said – I don’t particularly like him or a lot of the things he did, but I do agree with this, I do agree with […]

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Filed Under: Audio Production, Filmmaking & Sound Design, Sound Design Tagged With: artificial intelligence, Artistry, asmr, audio quality, creativity, culture, Discriminative, Ethics, filmmaking, foley, Generative, Hans Zimmer, immersion, Impact, Instant Gratification, Misconceptions, Pre-Production, sound, soundtrack, technology

Uncanny Audio: Is AI-generated Content Music to Our Ears?

March 12, 2025 by Jodi Krangle

Uncanny Audio Is AI generated Content Music to Our Ears Jodi Krangle Audio Branding Podcast

Uncanny Audio: Is AI-generated Content Music to Our Ears? Artificial intelligence has come a long way over just the past few years. It can hold conversations and manage social media, it can create art and edit videos, and it can even write blogs (though not this one). Every aspect of our lives has been touched […]

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Filed Under: Research & Technology Tagged With: AI music composition, AI music composition tools, AI music technology, AI music tools, AI sound generation, AI-Generated Music, artificial intelligence, artificial intelligence in audio, computer generated music, computer music history, digital music creation, Hatsune Miku, machine-generated music, music AI technology, Music Technology, synthetic voices, text-to-music AI, uncanny valley in audio, virtual music artists, Vocaloids, Voice Synthesis

How To Use AI in Modern Audio Branding: A Conversation with Steve Keller – Part 2

September 4, 2024 by Jeff Moore

Picture of Steve Keller with an ai background and the words How to Use AI in Modern Audio Branding

“AI, at least right now, is really adept at iteration, but not so adept at innovation. So I think it’s really good at augmenting the creative process, yeah, inspiring, but not necessarily great at coming up with something with all the nuances that, again, at a subconscious level, we might pick up on.” — Steve […]

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Filed Under: Audio Branding, Research & Technology Tagged With: AI-Generated Audio, artificial intelligence, audio branding, Brand Values, branding, Copyright Issues, Creative Process, Cross-Modal Research, Human Creatives, Human Ingenuity, Innovative Ideas, marketing, Panel Testing, Research and Development, Sonic Identities, Synthetic Audio

How to Amplify Your Brand’s Impact: A Conversation with Josh Butt – Part 2

February 28, 2024 by Jodi Krangle

Amplify Your Brand's Impact - A Conversation with Josh Butt and Jodi Krangle

How to Amplify Your Brand’s Impact: A Conversation with Josh Butt – Part 2 “Because it’s very difficult to be different and distinctive and you kind of need both of them in this modern advertising world because everything’s so fragmented. Um, people are not just sitting down at the TV at a certain time or […]

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Filed Under: Audio Branding Tagged With: advertising, AI, artificial intelligence, audio, BMW, Brand Consideration, brand identity, Branding and Advertising, Branding Evolution, Branding Impact, Branding Strategies, Creative Industry, EA Sports, education, Entertainment, Fair Compensation, Fragmented Media, Future of Advertising, Host-Produced Ads, Intel, Media Landscape, Memorable Identity, Musicians, Pavlovian Response, Podcast Advertising, Repetitive Ad Exposure, sonic branding, Sonic Branding and Advertising, Sonic Branding and AI, Sonic Branding and Brand Consideration, Sonic Branding and Brand Identity, Sonic Branding and Creative Industry, Sonic Branding and Fair Compensation, Sonic Branding and Media Landscape, Sonic Branding and Musicians, Sonic Branding and Repetitive Ad Exposure, Sonic Branding and Sonic Logos, Sonic Branding and Voiceover Artists, Sonic Branding and Writers, Sonic Branding Evolution, Sonic Branding Future, Sonic Branding Impact, Sonic Branding Importance, Sonic Branding Strategies, Sonic Branding Trends, Sonic Experiences, sonic identity, sonic logos, Sonic Sales Kits, sound in marketing, Unique Sound, Voiceover Artists, Writers

The Voice of Tomorrow: An Interview with Ron Jaworski – Part 2

August 3, 2022 by Jodi Krangle

“When we are listening to an audio file created by AI, we try to find where the machine got it from, but when we are listening because we just want to listen, we don’t really care.” — Ron Jaworski   This episode’s the second half of my interview with Trinity Audio CEO and ad tech […]

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Filed Under: Research & Technology, Voice Technology Tagged With: AI Voiceover, artificial intelligence, Audio and Voice, audio branding, audio content, entrepreneur, Ron Jaworski, text to speech, Trinity Audio, Voice Synthesis

The Voice of Tomorrow: An Interview with Ron Jaworski – Part 1

July 27, 2022 by Jodi Krangle

“In similar ways to when the first iPhone came out and then five years later, ten years later, we looked back and said to ourselves ‘oh my god, that completely changed my life,’ that’s the same thing that’s going to happen with audio and voice.” — Ron Jaworski   My next guest is the CEO […]

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Filed Under: Research & Technology, Voice Technology Tagged With: AI Voiceover, artificial intelligence, audio branding, audio content, entrepreneur, Ron Jaworski, text to speech, Trinity Audio, Voice and Audio, Voice Synthesis

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