Jodi Krangle

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In the Clubhouse: Sound in Social Media – Part 1

July 17, 2024 by Jeff Moore

Sound in Social Media Part 1 with Jodi Krangle

In the Clubhouse: Sound in Social Media – Part 1 “People either have a vision of a Utopian wonderland out there, that we’re going to create all this amazing stuff with AI, or, on the flip side, everybody thinks it’s going to be a dystopian wasteland when we start using AI, and everybody’s going to […]

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Filed Under: Audio Production, Podcasting, Technology Tagged With: AI, audio, audio production, authenticity, content creation, creativity, Differentiation, Digital Media, Engagement, Experts, innovation, Personal Brand, podcasting, social media, sonic branding, sound, Standing Out, storytelling, technology, Visuals

Let’s Explore the Power of Sound: A Conversation with Laurence Minsky – Part 1

March 6, 2024 by Jodi Krangle

Explore the Power of Sound with Laurence Minsky

Let’s Explore the Power of Sound: A Conversation with Laurence Minsky – Part 1 “I was just looking at a LinkedIn post. And they’re talking about branding and strategy, and everything in there was visual. There was nothing about sound, nothing about texture, nothing about taste. And it all goes together in the brand and […]

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Filed Under: Audio Branding Tagged With: advertising, AI, audio logo, brand identity, branding, Conversational AI, Experience, Listening Environment, marketing, media, music, Perception, psychology, Self-driving cars, Sensory Branding, sound, technology, voice, Voice-enabled devices, Writing

Audio Design and Game Development: A Conversation with Chris Hegstrom – Part 2

January 31, 2024 by Jodi Krangle

Audio Design and Game Development: A Conversation with Chris Hegstrom – Part 2 “But you don’t know how that user is going to do it. Are they going to somersault through the entire level? Are they going to climb up a wall and jump down? And are they going to just sit in a corner […]

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Filed Under: Audio Production, Filmmaking & Sound Design, Sound Design Tagged With: AI, Animators, audio design, Complexity, Creative Directors, Dangers, efficiency, Environments, Fidelity, Frame-by-Frame, Game Design, Gaming, Haptic Sound Designers, Human Involvement, Immersive Technology, post production, sound design, Sound Integration, technology, UX

From Cinema to Video Games: A Conversation with Chris Hegstrom – Part 1

January 24, 2024 by Jodi Krangle

From Cinema to Video Games with Chris Hegstrom

From Cinema to Video Games: A Conversation with Chris Hegstrom – Part 1 “I didn’t realize it at the time, but that was my first introduction into user experience, right? Like a UX or user experience. It’s exactly that. It’s like I could put a microphone out in a storm and then all I get […]

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Filed Under: Audio Production, Filmmaking & Sound Design Tagged With: Accomplishment, Audio Cues, Brand Opportunities, Challenge, emotion, Friction, Interaction Flow, Mobile Notifications, Nuance, Reference Guide, Sony Walkman, sound design, Subtlety, Suspense, technology, Tension, user experience, User Head, Video Games

Interview with Tal Florentin, Founder & CEO of Summurai – Part 1

March 3, 2021 by Jodi Krangle

Jodi Krangle Voice Actor Tal-Florentin,-Founder-&-CEO-Of-Summurai-part-1

In this interview, I have the pleasure of speaking with Tal Florentin. He’s in the UX space and has spent the last decade working to enhance UX using audio in the Israeli market. He’s done some monumental things in the UX world, including creating the Israeli UX certification program. After realizing that audio is the […]

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Filed Under: Audio Branding Tagged With: audio content, audio design, company identity, COVID, creating audio, LG, Summurai, technology, video versus audio, writing versus audio

Interview with Hamburg/Berlin Based Sound Agency, WESOUND – Dr. Cornelius Ringe & Lars Ohlendorf – Part 2

January 27, 2021 by Jodi Krangle

Jodi Krangle Voice Actor Hamburg-Berlin-Based-Sound-Agency,-WESOUND--Dr.-Cornelius-Ringe-&-Lars-Ohlendorf-part-2

This is the second part of my interview with Dr. Cornelius Ringe and Lars Ohlendorf. The first half of this conversation was so enlightening, especially hearing about how sound and audio branding looks in different parts of the world and the history of audio branding. In this part, we really dive into more about where […]

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Filed Under: Audio Branding Tagged With: advertising, audio branding, branding, business model, ISA, jingles, pandemic, podcasting, sound, sound design, sound logo, technology, WESOUND

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