“AI, at least right now, is really adept at iteration, but not so adept at innovation. So I think it’s really good at augmenting the creative process, yeah, inspiring, but not necessarily great at coming up with something with all the nuances that, again, at a subconscious level, we might pick up on.” — Steve […]
audio branding
Connecting Through Sound, Content, and Branding: A Conversation with Micah Thomas – Part 2
Connecting Through Sound, Content, and Branding: A Conversation with Micah Thomas – Part 2 “For all of us, we are gaining our trust, our stability, our hope, our aspirations, our inspirations, all come to us through the medium of sound. Video is important, right? But FDR was able to keep a country from going mad […]
The Journey from Music to Voiceover to Podcasting: A Conversation with Jamie Muffett – Part 1
The Journey from Music to Voiceover to Podcasting: A Conversation with Jamie Muffett – Part 1 “There was one we did a few years ago. This was while COVID was going on and it was with Nicolas Cage. And he was such a surprising guy. I mean, we all know, kind of… He’s an unusual […]
Why Podcast Sound Quality Matters and How to Improve Yours: A Conversation with Chris Stone – Part 1
Why Podcast Sound Quality Matters and How to Improve Yours: A Conversation with Chris Stone – Part 1 “An intro video needs to let people know, ‘Hey, this is who the show’s for, and this is what you’re about to see, what you’re about to witness.’ And that audio is a huge component of it. […]
The Art of Audio Branding: A Conversation with Laurence Minsky – Part 2
The Art of Audio Branding: A Conversation with Laurence Minsky – Part 2 “Why not brand the sound so people know that they’re with a certain bank? Why not make it a little bit more ‘here’s your money’, which is a little bit more successful sounding, versus ‘don’t forget your card,’ which could be a […]
Understanding Consumer Influence: Audio Branding for the Holidays – Part 2
Understanding Consumer Influence: Audio Branding for the Holidays – Part 2 “Yeah, there’s a real opportunity here. I mean there’s a trend here in the conversation that we talk about the nostalgia and these spots that keep coming back. There’s equity in that. There’s, I mean, the giant equity. Even in a seasonal piece of […]