Engaging Listeners with Creative Audio Strategies “I really believe in developing the power of an audio brand as the Nike swoosh, as the Amazon arrow smile. Your audio brand should be as recognizable to your personal brand, to your business brand, however you’re leveraging your audio platform. It should be as good a quality, and […]
sonic identity
Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur – Part 2
Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur – Part 2 “I think sound has this ability. We talked about meaning, we talked about engagement, we talked about flexibility, versatility… but I feel like people are used to visual communication. They understand that there’s logo, animation and everything is like the sign, […]
How to Amplify Your Brand’s Impact: A Conversation with Josh Butt – Part 2
How to Amplify Your Brand’s Impact: A Conversation with Josh Butt – Part 2 “Because it’s very difficult to be different and distinctive and you kind of need both of them in this modern advertising world because everything’s so fragmented. Um, people are not just sitting down at the TV at a certain time or […]
Unleashing the Power of Sound: Audio Branding for the Holidays – Part 1
Unleashing the Power of Sound: Audio Branding for the Holidays – Part 1 “I was just thinking that humans generally like things that are new, but not that new, and you probably have the familiar tune. And then if you hear something clever, I think the biggest danger is cheesiness. But if you have something […]
Unveiling the Language of Sound: A Conversation with Andrea Cera – Part 1
Unveiling the Language of Sound: A Conversation with Andrea Cera – Part 1 “I don’t know if in Canada or in the States the sounds are different, but here, Toyota, for instance, is very abstract, high-pitched, it’s a bike or like ‘peeeeee,’ like this, for instance. The Renault is more reassuring, more warm, it’s welcoming, […]
Sonic Branding Evolved: A Conversation with Uli Reese – Part 2
“We always start at the same place, you know, we do not throw color against the wall. Meaning it’s a non-execution-driven process. Execution-driven is ‘let’s get the ten best music companies in the world and then each produces a sonic logo, and then we’ll pick one and then implement that globally, and then we’re done, […]