In the Clubhouse: Sound in Social Media – Part 1 “People either have a vision of a Utopian wonderland out there, that we’re going to create all this amazing stuff with AI, or, on the flip side, everybody thinks it’s going to be a dystopian wasteland when we start using AI, and everybody’s going to […]
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Why Podcast Sound Quality Matters and How to Improve Yours: A Conversation with Chris Stone – Part 1
Why Podcast Sound Quality Matters and How to Improve Yours: A Conversation with Chris Stone – Part 1 “An intro video needs to let people know, ‘Hey, this is who the show’s for, and this is what you’re about to see, what you’re about to witness.’ And that audio is a huge component of it. […]
Audio Branding and its Impact on Consumer Recall: A Conversation with Mark Wonderlin – Part 1
Audio Branding and its Impact on Consumer Recall: A Conversation with Mark Wonderlin – Part 1 “I think a part of that is because, you know, 75% of people, like, on Facebook, will not listen to sound, so they don’t really equate it as much, or they don’t understand the value of it. However, sound […]
How to Amplify Your Brand’s Impact: A Conversation with Josh Butt – Part 2
How to Amplify Your Brand’s Impact: A Conversation with Josh Butt – Part 2 “Because it’s very difficult to be different and distinctive and you kind of need both of them in this modern advertising world because everything’s so fragmented. Um, people are not just sitting down at the TV at a certain time or […]
Audio Essentials with Filmmaker Kevin Elliot – Part 2
“It’s the biggest misconception is that successful creatives lay back on their talent.” Kevin Elliot Matching Sound and Matching Audio As our brand interprets a project, you start at the perspective of what’s the first thing that strikes your mind? Kevin looks for the video’s vibe and creates a complementary soundtrack that goes along with […]
Audio Essentials with Filmmaker Kevin Elliot – Part 1
“Music has been a part of my life for my whole life and I didn’t realize that most kids don’t grow up with that kind of music exposure.” Kevin Elliot Filmmakers who understand sound and why sound is essential to their production are a favorite topic on the Audio Branding Podcast. I’m excited to introduce […]