Why Music Matters in Marketing: A Conversation with Dr. Thomas Dickson – Part 1 “If you imagine a company has a ten million dollar marketing budget, right? And then you imagine they have a sonic logo on every single TikTok ad, Facebook ad, YouTube ad, all these new media where the majority of the […]
brand identity
How Sound Builds Brand Trust: A Conversation with Darren Borrino – Part 1
How Sound Builds Brand Trust: A Conversation with Darren Borrino – Part 1 “If you’re going to be doing a commercial, for example, for BMW, where people are spending a lot of money on a Seven Series and it’s a luxury car, but then you hear the TV ad or the radio ad or […]
How Sound Design Influences Marketing & Branding: A Conversation with Karsten Kjems – Part 1
How Sound Design Influences Marketing & Branding: A Conversation with Karsten Kjems – Part 1 “If you can see that your product is selling better with better sounds, and it gets better reviews Actually, I saw a car review that scored the car better just because the sounds were better. He didn’t talk about how […]
Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick – Part 2
Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick – Part 2 “If it’s stock music, unless you’re paying, like, some libraries have exclusivity, but most of them don’t. So that’s what I always say to clients, like stock music. You might hear that Joe’s ice cream shop also has the same […]
Crafting Trust with Audio Branding and AI: A Conversation with Reid Holmes – Part 2
Crafting Trust with Audio Branding and AI: A Conversation with Reid Holmes – Part 2 “That brings up a whole other point, which is the power of a voice’s quality to bring a brand to life. A lot of clients are, like, just hire voiceover and just have them say the copy. And it’s just, […]
The Psychology of Sound in Marketing: A Conversation with Howard Lim – Part 2
The Psychology of Sound: A Conversation with Howard Lim “So what we found out about the Flying Dutchman, for example, they’ve been in business for forty years and they simply didn’t know how to grow. But one thing I’d found out when I went to the original Flying Dutchman store is that people like to […]